TWG Leader: PDCS (SK)
Another phenomenon driving private resource mobilization nowadays is the digital technologies and tools. The growing trend of social networking combined with new media and their integration with traditional fundraising tools and mechanisms offer new attractive opportunities and niches for raising funds. The topical working group dealing with fundraising in digital and networked society will focus on emerging best practices in this area, inspirational examples to attract new audiences and through innovative appeals to encourage them donate not only to more popular humanitarian causes, but also to drive their attention to long-term development issues. These new relationship-building tools create new opportunities for long term involvement of donors.